Test-optional doesn’t always mean what you think it does. While colleges say you won’t be at a disadvantage without SAT or ACT scores, the data tells a more complicated story—especially at highly selective schools. In this post, I break down what’s really happening behind the scenes, which colleges still rely heavily on testing, and how to decide what’s right for your student.

Admissions are getting tougher — and more strategic. Applications are up, early is no longer optional, testing is back at top schools, and selective publics are competing with the Ivies. If you want to understand what’s really happening in today’s college landscape (and how smart students are positioning themselves), these five trends tell the story.

Hit “submit”? You’re not done yet. Make sure your applications stay on track with these essential post-submission steps.

The 2026–2027 FAFSA is now open. Learn how to apply, what the Student Aid Index means, and how to estimate your family’s college costs.